Build vs. buy: a decision framework for non-technical leaders

Before approving a custom build, ask: 1. Is this a core differentiator for our business, or table stakes? 2. Can we buy something 80% good enough for 20% of the cost? 3. Do we have someone who will own this for 3+ years? 4. What's the real timeline — including maintenance, not just launch? 5. What happens if the vendor or developer disappears? **Rule of thumb:** Buy operations. Build only what makes you uniquely competitive.